Marcus and Millichap National Property Marketing & Advertising


Marcus and Millichap closes more real estate investment sales than any other brokerage firm—over 60% of which involve a 1031 Exchange. Our leading market position, coupled with extensive investor relationships, gives us access to the largest pool of qualified buyers, including exchange buyers.

We don’t just market properties; we make a market for each property we represent. Our innovative communications network (MNet) allows us to present your property to more qualified investors than any other Broker. The process is orchestrated to maximize a competitive bidding environment to proactively solicit higher sales prices for your property.


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Property Marketing & Advertising

National Marketing System

Marcus & Millichap was founded on a culture of information sharing throughout its sale force, creating the broadest possible exposure to qualified buyers. In support of this founding principle, the company has always been an early adopter and innovator of technology that enables the marketing process. Since the early 1980s, Marcus & Millichap has maintained a central property and listing database to leverage the investor relationships of every agent in the organization.

The latest version of our internal marketing system (MNet) is an integrated web-based tool, which enables the instantaneous communication of listing information across the country. Once a listing is entered into the MNet system, agents are able to present and market the property directly to investors.

Direct Marketing

Upon listing a property, our powerful databases match the property with the most likely potential buyers locally, regionally and nationally. Direct offering memorandums and promotional materials are utilized to present the investment opportunity. Our investment professionals also match each listing with their personal databases and immediately contact qualified buyers whose requirements match the particular property. After specific investors are identified, a direct marketing campaign is initiated, followed by personal follow-up to all potential buyers.

Internal Communication

Marcus & Millichap is able to promote properties to the largest pool of qualified investors by leveraging our entire national sales force. Every Marcus & Millichap office conducts weekly sales meetings where investment properties are presented and discussed with the entire team. In addition, regional sales meetings and national intranet-based property presentations and conference calls are conducted regularly.


Marcus & Millichap actively advertises in national, regional and local publications to create the most effective exposure for exclusively listed properties. We are the largest national real estate brokerage advertiser in The Wall Street Journal, the nation’s premier business publication. Our advertising campaigns are used in conjunction with direct marketing and internal communications to maximize exposure.

Internet-Based Marketing

In addition to our powerful internal marketing system, MNet, Marcus & Millichap has been a pioneer in integrating a series of web-based tools and automated applications to quickly produce professional marketing material. Our iMpact system is specifically designed to produce full offering memoranda in a high-quality professional format. Marketplace, another proprietary application, automates the process of generating e-presentations, executive summaries and websites that can be distributed to targeted buyers shortly after a property is listed with Marcus & Millichap.

Investment Market Expertise

Get Advice from Investment Market Experts

Whether you are actively pursuing the sale of your real estate asset(s) or interested in maximizing returns during ownership, Marcus & Millichap’s unique investment expertise can help create value. Our extensive local market knowledge and property-type specialization enable us to advise owners on leading-edge pricing, property positioning and creating long-term investment strategies that support wealth generation and preservation.

Leverage Our Investment Specialization

All of our resources and support systems are tailored to understanding investment trends and serving investors’ needs. Our track record has resulted in the accumulation of extensive market knowledge, expertise in property valuation and positioning, creating marketing momentum through exposure and proactive transaction management. Since 1993, the firm has relied on dedicated National Specialty Groups to serve the needs of investors, including: National Multi Housing Group, National Office and Industrial Properties Group, National Retail Group, National Hospitality Group, National Land Group, National Manufactured Home Communities Group, National Self-Storage Group, National Seniors Housing Group, and Net Leased Properties Group.

Largest Pool of Investors

Access To The Largest Pool of Investors

Based on decades of investment brokerage specialization, we have accumulated numerous investment-related databases and forged personal relationships with investors. The daily contact between our investment professionals and thousands of owners/investors results in immediate access to current investment requirements, which in turn are matched to the most appropriate properties listed in our exclusive inventory. Buyer surveys are conducted to update and compile overall investment requirements on a recurring basis. In addition to leveraging the personal relationships with qualified investors, Marcus & Millichap creates exposure through a series of customized marketing solutions.

Market Research

Turning Market Research into Market Intelligence

Marcus & Millichap’s Research Services Division produces over 800 national and local market research reports annually, specialized by property type. Our custom analyses integrate local market trends and regional and national developments to support property evaluation, pricing and positioning. Clients who are pursuing a transaction will benefit from the combination of our investment research capabilities and the market knowledge of our agents. During the hold period of an investment, owners can utilize numerous research publications and analysis capabilities to help maximize property performance.

Property Valuation

Marcus & MIllichap will prepare a property valuation for your property or a target property, which you can use to evaluate your investment options. We will calculate the estimated value of your property using the millions of records in our database. Simply complete the form to connect with a broker who will prepare your custom property valuation.




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